Fostering sustainable behaviour - Community based social marketing

This website, courtesy of Doug McKenzie-Mohr, consists of five resources for those working to foster sustainable behaviors, including conservation, energy efficiency, transportation, waste reduction, and water efficiency. The site includes searchable databases of articles, case studies, and turnkey strategies. It also includes, discussion forums for sharing information and asking questions of others.

Summary

View the Website [EN - English]

Community Based Social Marketing provides tools for breaking down the barriers between attitude and behaviour. It focus campaigns at the individual and makes them personal by employing tools such as prompts, commitments and “norms” to deliver a project message. It is a useful tool when designing education projects as it helps plan to ensure a behavioural change that is realised not just understood. It helps projects to inspire action! To benefit from all the information it is necessary to complete the free registration for this site ans receive information concerning recently added resources and receive a daily discussion forum digest by email.

The site includes the complete contents of the book, Fostering Sustainable Behavior. This book suggests that we live in a finite world and humanity will eventually be forced to adopt sustainable practices. While we have no choice regarding whether we eventually adopt these practices, the speed with which they are adopted will determine the grace with which we make this transition. This book is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of communitybased social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale implementation), and showcases numerous programs illustrating its use. In this third edition, each chapter has been updated. Further, Selecting Behaviors has been added as a new first step in community-based social marketing. In addition, a new behavior change tool—social diffusion—has been added to the array of tools already covered.

Related Information on the Regions 202020 Website:

• Sustainable Energy Theme(s): Education and Training : Energy Efficient Products : Renewable energy sources (RES) : Sustainable / Energy Efficient Buildings : Sustainable transport and mobility management

Last updated: 17/07/2012 5:41pm - Contact: Katy HALL -